Used gums ruin cabin carpets.
It is SHOU’s mission to achieve a longer lifespan for cabin interiors. Gums on the cabin carpet or cabin seat covers, however, are a huge issue. They are almost impossible and very time consuming to get out and they ruin the cabin carpet faster than necessary. So we figured: it is easiest to avoid the problem.
SHOU set up a cooperation with Gumshoe Amsterdam and Gum buddy and we developed a cool mutual campaign that discourages people to use gum on the airplane, or if they do, to make sure they don’t drop it on the floor. With this campaign, that we can customise to fit your airline’s brand identity, it is our goal to help you reduce gum pollution inside the airplane cabins with at least 80%!
The gum pollution will probably never be eliminated totally. Chewing gums will keep appearing on the cabin carpets. So ofcourse the Shou Solution offers the best gum removal product on the market and we can advise on the best cleaning procedures to tackle this problem.
Chewing gum control.
Every day millions of people are chewing gum! Yet the world hasn’t found a solution for the disposal problems it causes. Let’s introduce a solution together that helps to make COLLECTING used chewing gum a habit. For several good reasons and goals!
Less used gums sticking on floors, seats, carpets… Cities, cleaners, everyday man and companies like airlines or airports would benefit greatly from this. It means less pollution; a neater and cleaner environment for everyone. The collected used chewing gums will be recycled. This means less waste which also benefits our planet greatly!
How it works.
At the boarding gate, right before boarding for their flight, people are encouraged to drop their used gums in a big collecting bin, called the ‘GUM BUDDY’. They get a special keychain as a reward – with a nicely designed, airline branded foldout flyer about the campaign on it – The keychain is manufactured from 100% recycled gum. It is actually a mini collecting bin, this gum bin on-the-go can be carried around as a key chain and used for personal chewing gum disposal. Once the keychain gum bin on-the-go is full, it can be sent back to Shou Solution to be recycled. At the same time by sending your full gum bin on-the-go back, you can win a prize! WIN A PAIR OF THE AMAZING GUM SHOES!
Why people will love it.
Here’s why people will definitely want to participate in this campaign!